Visual identity for BRITE Labs, a California-based medical collective developing the purest quality cannabis extracts
while prioritizing safety to ensure dependable medications for its patients. The brand needed a re-design and re-definition
of its tone of voice in order to stand out among its growing number of competitors.

Referencing BRITE Lab’s product offering based on each cannabis strain (indica, sativa, hybrid and CBD), I developed
a visual system based on gradients, encompassing its flavor variety. This concept is expressed visually through a
chromatic gradient, applied across the entire new identity and harmoniously integrated 
with the logo, secondary mark, and typographic system.

Visual identity for BRITE Labs, a California-based medical collective developing the purest quality cannabis extracts
while prioritizing safety to ensure dependable medications for its patients. The brand needed a re-design and re-definition
of its tone of voice in order to stand out among its growing number of competitors.

Referencing BRITE Lab’s product offering based on each cannabis strain (indica, sativa, hybrid and CBD), I developed
a visual system based on gradients, encompassing its flavor variety. This concept is expressed visually through a
chromatic gradient, applied across the entire new identity and harmoniously integrated 
with the logo, secondary mark, and typographic system.

Visual identity for BRITE Labs, a California-based medical collective developing
the purest quality cannabis extracts while prioritizing safety to ensure dependable medications
for its patients. The brand needed a re-design and re-definition of its tone of voice in order
to stand out among its growing number of competitors.

Referencing BRITE Lab’s product offering based on each cannabis strain
(indica, sativa, hybrid and CBD), I developed a visual system based on gradients,
encompassing its flavor variety. This concept is expressed visually through a
chromatic gradient, applied across the entire new identity and harmoniously integrated 
with the logo, secondary mark, and typographic system.

Visual identity for BRITE Labs, a California-based medical
collective developing the purest quality cannabis extracts
while prioritizing safety to ensure dependable medications for its patients. The brand needed a re-design and re-definition
of its tone of voice in order to stand out among its growing
number of competitors.

Referencing BRITE Lab’s product offering based on each cannabis strain (indica, sativa, hybrid and CBD), I developed
a visual system based on gradients, encompassing its flavor variety. This concept is expressed visually through a chromatic gradient, applied across the entire new identity and harmoniously integrated  with the logo, secondary mark,
and typographic system.

Visual identity for BRITE Labs,
a California-based medical collective developing the purest quality cannabis extracts while prioritizing safety to ensure dependable medications for its patients. The brand needed a re-design and re-definition
of its tone of voice in order to stand out among its growing number of competitors.

Referencing BRITE Lab’s product offering based on each cannabis strain
(indica, sativa, hybrid and CBD),
I developeda visual system based on gradients, encompassing its flavor variety. This concept is expressed visually through a
chromatic gradient, applied across the
entire new identity and harmoniously integrated with the logo, secondary mark,
and typographic system.