Skin – Ionut Radulescu

Skin Branding & Digital

Skin is a NYC-based brand, founded in 2003, that creates luxurious loungewear, intimates, lingerie, swimwear,
and clothing in super soft natural materials, including organic cotton. Their design, created by Susan Beischel, spins simplicity
into a necessity, offering refined elegance and versatility. Skin products are for those who appreciate the beauty of a
minimalist style, the comfort of natural fabrics, and a healthy way of living.

BRIEF
The goal was to create impactful and elegant branding across all digital points from email, to website, social,
and marketing applications, to distinguish the company’s ethos and values.

Skin is a NYC-based brand, founded in 2003, that creates luxurious loungewear, intimates,
lingerie, swimwear, and clothing in super soft natural materials, including organic cotton.
Their design, created by Susan Beischel, spins simplicity into a necessity, offering refined elegance
and versatility. Skin products are for those who appreciate the beauty of a minimalist style,
the comfort of natural fabrics, and a healthy way of living.

BRIEF
The goal was to create impactful and elegant branding across all digital points from email,
to website, social, and marketing applications, to distinguish the company’s ethos and values.

Skin is a NYC-based brand, founded in 2003, that creates luxurious loungewear, intimates, lingerie, swimwear, and clothing in super soft natural materials, including organic cotton. Their design, created by Susan Beischel, spins simplicity into a necessity, offering refined elegance and versatility. Skin products are for those who appreciate the beauty of a minimalist style, the comfort of natural fabrics,
and a healthy way of living.

BRIEF
The goal was to create impactful and elegant branding across all digital points from email, to website, social, and
marketing applications, to distinguish the company’s ethos and values.

Skin is a NYC-based brand, founded in 2003, that creates luxurious loungewear, intimates, lingerie, swimwear, and clothing in super soft natural materials, including organic cotton. Their design, created by Susan Beischel, spins simplicity into a necessity, offering refined elegance and versatility. Skin products are for those who appreciate the beauty of a minimalist style, the comfort of natural fabrics,
and a healthy way of living.

BRIEF
The goal was to create impactful and elegant branding across all digital points from email, to website, social, and marketing applications, to distinguish the company’s ethos and values.

06_Skin-Website-Layout-Photography-Examples

Design Expansion

These selected brand guide slides showcase the visual design system behind the Skin email creative, spanning email design and digital.

COLOR STORY EMAILS
This selection of emails is meant to showcase the brand’s various colorful collections with an artistic visual approach.

EDUCATIONAL EMAIL CAMPAIGNS
Skin’s approach to sustainability, and a healthy lifestyle has been at the core of the brand ever since it was
founded back in 2003. This educational creative is both informative and aspirational, reflecting the brand’s
multifaceted approach to fashion, culture, and our planet.

EDUCATIONAL EMAIL CAMPAIGNS
Skin’s approach to sustainability, and a healthy lifestyle has been at the core of the brand ever
since it was founded back in 2003. This educational creative is both informative and aspirational, reflecting the brand’s multifaceted approach to fashion, culture, and our planet.

EDUCATIONAL EMAIL CAMPAIGNS
Skin’s approach to sustainability, and a healthy lifestyle has been
at the core of the brand ever since it was founded back in 2003.
This educational creative is both informative and aspirational,
reflecting the brand’s multifaceted approach to fashion,
culture,and our planet.

EDUCATIONAL EMAIL CAMPAIGNS
Skin’s approach to sustainability, and a healthy lifestyle has been at the core of the brand ever since it was founded back in 2003.
This educational creative is both informative
and aspirational, reflecting the brand’s multifaceted approach to fashion, culture, and our planet.

VARIOUS CAMPAIGNS
As the brand continues to evolve, so does the creative that offers a flexible visual design while staying true to the brand’s clean aesthetic.

Examples of AI
Edited Images

This is a selection of ongoing creative exploration of Skin’s imagery using generative AI to create subtle background textures for the email creative. The goal was to add
a more lifestyle feel to simple e-comm images that would
help the content to stand out.

This is a selection of ongoing creative exploration of Skin’s imagery using generative AI to create subtle background textures for the email creative. The goal was to add
a more lifestyle feel to simple e-comm images that would help the content
to stand out.

This is a selection of ongoing creative exploration of Skin’s imagery using generative AI to create subtle background textures for the email creative. The goal was to add
a more lifestyle feel to simple e-comm images that would
help the content to stand out.

This is a selection of ongoing creative exploration of Skin’s imagery using generative AI to create subtle background textures for the email creative. The goal was to add a more lifestyle feel to simple e-comm images that would help the content to stand out.

Web Design

The digital experience was designed to feel clean, modern, and aspirational while creating an easy shopping experience for the consumer.

SOCIAL MEDIA SEAMLESS CAROUSEL
This is a quick selection of Skin’s seamless social media carousels showcasing the products in a minimalistic way.

Men’s Focus

This selection of email creative reflects the brand’s visual expansion in this category as it continues to grow
offering a broader collection for its male audience.

This selection of email creative reflects the brand’s visual expansion in this category as
it continues to grow offering a broader collection for its male audience.

This selection of email creative reflects the brand’s visual expansion in this category as it continues to grow offering a broader collection for its male audience.

This selection of email creative reflects the brand’s visual expansion in this category as it continues to grow offering a broader
collection for its male audience.

Heritage 365 Collection

This is the core collection of Skin showcasing elevated essential pieces, that feel luxurious, soft, and made with
natural materials such as organic pima cotton. The creative suite spanning the website package, printed collateral, email, and social,
encapsulates the brand approach to its product, nature inspiration, artistry, and sustainability.

This is the core collection of Skin showcasing elevated essential pieces, that feel luxurious, soft, and made with
natural materials such as organic pima cotton. The creative suite spanning the website package, printed collateral, email,
and social, encapsulates the brand approach to its product, nature inspiration, artistry, and sustainability.

This is the core collection of Skin showcasing elevated essential pieces, that feel luxurious,
soft, and made with natural materials such as organic pima cotton. The creative suite spanning
the website package, printed collateral, email, and social, encapsulates the brand approach
to its product, nature inspiration, artistry, and sustainability.

This is the core collection of Skin showcasing elevated
essential pieces, that feel luxurious, soft, and made with natural materials such as organic pima cotton. The creative suite spanning
the website package, printed collateral, email, and social, encapsulates the brand approach to its product, nature inspiration, artistry, and sustainability.

This is the core collection of Skin showcasing elevated essential pieces, that feel luxurious, soft, and made with natural materials such
as organic pima cotton. The creative suite spanning the website package, printed collateral, email, and social, encapsulates
the brand approach to its product, nature inspiration, artistry, and sustainability.

ROLE: Graphic Design & Art Direction
CLIENT: Skin New York
CREATIVE DIRECTION: Susan Beischel & Carly Aimi
MEDIA: All content belongs to Skin Worldwide
WEB DEVELOPMENT: Roswell Studios

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