Hello-Mr.-Web-Hero-Ionut Radulescu

Hello Mr. Magazine

Hello Mr. Magazine

Hello Mr. Magazine

Hello Mr. Magazine

I was asked by Hello Mr. Magazine to create a set of lettering pieces for their Spring-Summer ’16 Campaign
launching a new apparel line. 
They wanted their products to be paired with witty phrases that would also be shared
as social content. The lettering is inspired by everyday queer experiences and is set in a limited color palette.
The imagery creates an impactful, unified visual style while adding character to the campaign.
Hello Mr. is a magazine, media company and a community of men who date men, focusing on their interests & lifestyle,
and providing a smart, well-curated content. 
It was founded by Ryan Fitzgibbon, editor-in-chief, artist and publisher.

I was asked by Hello Mr. Magazine to create a set of lettering pieces for their Spring-Summer ’16 Campaign
launching a new apparel line. 
They wanted their products to be paired with witty phrases that would also
be shared as social content.

The lettering is inspired by everyday queer experiences and is set in a limited color palette.
The imagery creates an impactful, unified visual style while adding character to the campaign.

Hello Mr. is a magazine, media company and a community of men who date men, focusing on their
interests & lifestyle, and providing a smart, well-curated content. 
It was founded by Ryan Fitzgibbon,
editor-in-chief, artist and publisher.

I was asked by Hello Mr. Magazine to create a set of lettering pieces for their Spring-Summer ’16 Campaign launching a new apparel line. They wanted their products to be paired with witty
phrases that would also be shared as social content.

The lettering is inspired by everyday 
queer experiences and is set in a limited color palette.
The imagery creates an impactful, unified visual style while adding character to the campaign. 

Hello Mr. is a magazine, media company and a community of men who date men, focusing
on their interests & lifestyle, and providing a smart, well-curated content. 
It was founded
by Ryan Fitzgibbon, editor-in-chief, artist and publisher.

I was asked by Hello Mr. Magazine to create a set of lettering pieces for their Spring-Summer ’16 Campaign launching a new apparel line. They wanted their products to be paired with witty phrases that would also be shared as social content.

The lettering is inspired by everyday queer experiences and is set in a limited color palette. The imagery creates an impactful, unified visual style while adding character to the campaign.

Hello Mr. is a magazine, media company and a community of men who date men, focusing on their interests & lifestyle, and providing
a smart, well-curated content. 
It was founded by Ryan Fitzgibbon, editor-in-chief, artist and publisher.

I was asked by Hello Mr. Magazine
to create a set of lettering pieces for their 
Spring-Summer ’16 Campaign 
launching a new apparel line. They wanted their products to be paired with witty phrases that would also be shared as social content.

The lettering is inspired by everyday queer experiences and is set in a limited color palette. The imagery creates an impactful,
unified visual style while adding character
to the campaign.

Hello Mr. is a magazine, media company and a community of men who date men, focusing on their interests & lifestyle, and providing
a smart, well-curated content. It was founded by Ryan Fitzgibbon, editor-in-chief, artist
and publisher.

Boyfriend-Material-2
Hello-Love-2
Hello-Love-3
Hello-Love
Love-Me
Love-Me-2
Hey-Beaches
Okay-Ladies

ROLE: Lettering, Illustration
CLIENT: Hello Mr. Magazine
ART DIRECTION: Ryan Fitzgibbon

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© 2024  Ionut Radulescu