Jamaica-Ed-hero

Jamaica: A Love Story

Jamaica: A Love Story

Jamaica: A Love Story

In this editorial, “Blanco’s Bar”, NYC creative Carly Aimi and Jamaican photographer,
Ken Steamaz, present a visual essay depicting personal style that begins with personal comfort.
It’s a story of fishermen, friendship, and flip-flops.

The design direction is inspired by the landscape, colors, and community of Treasure Beach, Jamaica.
Combining photography with a vibrant layout and type treatment, I designed a lifestyle editorial that
evokes TIDAL’s carefree spirit.  The design package is expanded across the
website’s journal page, email, and social media.

In this editorial, “Blanco’s Bar”, NYC creative Carly Aimi and Jamaican photographer,
Ken Steamaz, present a visual essay depicting personal style that begins with personal comfort.
It’s a story of fishermen, friendship, and flip-flops.

The design direction is inspired by the landscape, colors, and community of
Treasure Beach, Jamaica. Combining photography with a vibrant layout and type treatment,
I designed a lifestyle editorial that evokes TIDAL’s carefree spirit. 
The design package is expanded across the website’s journal page, email, and social media.

In this editorial, “Blanco’s Bar”, NYC creative Carly Aimi and Jamaican photographer, Ken Steamaz, present a visual essay depicting personal style that begins with personal comfort.
It’s a story of fishermen, friendship, and flip-flops.

The design direction is inspired by the landscape, colors,
and community of Treasure Beach, Jamaica. Combining photography with a vibrant layout and type treatment,
I designed a lifestyle editorial that evokes TIDAL’s carefree spirit. 
The design package is expanded across the website’s
journal page, email, and social media.

In this editorial, “Blanco’s Bar”, NYC creative Carly Aimi and Jamaican photographer, Ken Steamaz, present a visual essay depicting personal style that begins with personal comfort. It’s a story of fishermen, friendship, and flip-flops.

The design direction is inspired by the landscape, colors, and community of Treasure Beach, Jamaica. Combining photography with a vibrant layout and type treatment, I designed a lifestyle editorial that evokes TIDAL’s carefree spirit. The design package is expanded across the website’s journal page, email, and social media.

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Explore the editorial.

TYPOGRAPHY AND LETTERING

The type system is informed by the signage, and the hand-drawn typography found in the areas of Treasure Beach, Jamaica. 
I mixed the soft and approachable character of Francesco typeface with an expressive lettering treatment that stands out.

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Social Media & Email

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Dickeisha-Slide-01
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Adrian-Slide-01
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Tovyah-Slide-01
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Shobi-Slide-01
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Empress-Slide-01
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Andre-Slide-01
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Alesha-Slide-01
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Casson-Slide-01
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Holly-Slide-01
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Roshane-Slide-01
Oshane-Slide-02
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The social media grid features the talent,  part of the cozy community of Treasure Beach, Jamaica. 

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Email design to announce the launch of the Jamaica editorial that lives on the website journal page & social.

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ROLE: Design & Art Direction
CLIENT: TIDAL New York
CREATIVE DIRECTION & WORDS: Carly Aimi
PHOTOGRAPHY: Ken Steamaz 
TALENT: Diamond aka Denver Brown ·
Blanco · Dickeisha Myers · Javin ‘Siey’ Myrie ·
Adrian Brown aka Melodean ·
Ras–Tovyah Sandalphon Wise ·
Shobi Wise · Empress Wise · Andre Buchanan ·
Alesha Mullings · Oshane · Roshane ·
Casson Buchanon · Holly Bass

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© 2024  Ionut Radulescu