TIDAL-About-Us-LP-laptop-mockup

TIDAL About Us Website

TIDAL About Us Website

TIDAL About Us Website

TIDAL About Us Website

TIDAL About Us Website

This is a website design refresh showcasing TIDAL’s brand mission and values.

TIDAL New York is a sustainable flip-flop brand redefining the “Made In USA” concept and shifting the gear on
what it means to be a 
fashion & ethical brand. It employs veterans and has a local factory in upstate New York.
Their innovative process creates flip-flops that are comfortable and made with better materials.
The brand is B Corp Certified and an active member of the 1% For The Planet family.

BRIEF
The goal of the About Us web pages is to educate the consumer on the company’s multifaceted story through
an in-depth digital experience that is both exciting and informative. 
The web pages are organized into 4 main categories:
product, planet, people, and factory reflecting the brand’s mission to rethink the flip-flop for our modern times.

This is a website design refresh showcasing TIDAL’s brand mission and values.

TIDAL New York is a sustainable flip-flop brand redefining the “Made In USA” concept and shifting the gear on what it means to be a fashion & ethical brand. It employs veterans and has a local factory in upstate New York. Their innovative process creates flip-flops that are comfortable and made with better materials. The brand is B Corp Certified and an active member of the
1% For The Planet family.

BRIEF
The goal of the About Us web pages is to educate the consumer on the company’s
multifaceted story through 
an in-depth digital experience that is both exciting and informative. 
The web pages are organized into 4 main categories:

product, planet, people, and factory reflecting the brand’s mission to rethink
the flip-flop for our modern times.

This is a website design refresh showcasing TIDAL’s brand mission and values.

TIDAL New York is a sustainable flip-flop brand redefining the
“Made In USA” concept and shifting the gear on 
what it means to be a fashion & ethical brand. It employs veterans and has a local factory in upstate New York. Their innovative process creates
flip-flops that are comfortable and made with better materials.

The brand is B Corp Certified and an active member of the 1%
For The Planet family.

BRIEF
The goal of the About Us web pages is to educate the
consumeron the company’s multifaceted story through

an in-depth digital experience that is both exciting and informative. The web pages are organized into 4 main categories:
product, planet, people, and factory reflecting the brand’s
missionto rethink the flip-flop for our modern times.


This is a website design refresh showcasing TIDAL’s brand mission and values.

TIDAL New York is a sustainable flip-flop brand redefining the “Made In USA” concept and shifting the gear on what it means to be a fashion & ethical brand. It employs veterans and has a local factory in upstate New York. Their innovative process creates flip-flops that are comfortable and made with better materials. The brand is B Corp Certified and an active member of the 1% For The Planet family.

BRIEF
The goal of the About Us web pages is to educate the consumer on the company’s multifaceted story through an in-depth digital experience that is both exciting and informative. The web pages are organized into 4 main categories:
product, planet, people, and factory reflecting the brand’s mission to rethink the flip-flop for our modern times.

TIDAL-About-Us-Pages-1

DESIGN DETAILS
The web package blends rich, editorial content with an academic feel.
Details such as superscript typography are blended with exciting media and layout to convey the brand storytelling.

Tidal-NY-mobile-nav
Tidal-Mission-Page_deskmob

PRODUCT PAGE
Renewafoam™ is Tidal’s proprietary sole material, the formula utilizes 27% variable biomass oil.
The web page showcases fun interactive brand elements from video to infographics and a timeline of the brand’s history.

TIDAL-flop-detail
TIDAL-balls
Tidal-Product_desk+mob

PLANET PAGE
The product visual storytelling is pushed forward touching on sustainability, local supply chain,
and product chemical breakdown with bold, colorful brand graphics.

TIDAL-cloud-flops-square
240401_TIDAL-dress-wind-flops
TIDAL-madewplants-1
Tidal-Planet-Page_desk+mob

PEOPLE PAGE
Focusing on the people behind the brand, local communities, and local manufacturing, the veteran program, this page is a testimonial on TIDAL’s values.

Tidal-People-Page_desk+mob-1
TIDAL-FACTORY-LAYOUT_05

FACTORY PAGE
The local factory along with its employees is what makes the company special. Interactive videos blend with strong editorial images to offer a behind-the-scenes into the steps of making the TIDAL flip-flop.

TIDAL-FACTORY-LAYOUT_01
Tidal-Factory-Page_desk+mob-1
TIDAL-FACTORY-LAYOUT_03

Website Launch: Email & Social

Email and social assets were designed to announce the website launch in order to create
buzz and excitement. The ’90s-inspired visual style is carried through a bitmap typeface that
is both contemporary and nostalgic, modern and brutalist.

Tidal-NY-iPad-About-Us-Email-crop
1
Tidal-About-Us-Pages-Social-Post
Tidal-About-Us-Pages-Social-Stories
Tidal-boxes-renewable-label

ROLE: Graphic Design, Illustration & Art Direction
CLIENT: TIDAL New York
CREATIVE DIRECTION: Carly Aimi & Ben Dunmore
CONTENT: All media belongs to TIDAL New York
SELECT VIDEOS & IMAGERY: Baby House New York
WEB DEVELOPMENT: Web Future Studio

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© 2024  Ionut Radulescu