TIDAL-About-Us-LP-laptop-mockup

TIDAL About Us Website

TIDAL About Us Website

TIDAL About Us Website

TIDAL About Us Website

TIDAL About Us Website

This is a website design refresh showcasing TIDAL’s brand mission and values.

TIDAL New York is a sustainable flip-flop brand redefining the “Made In USA” concept and shifting the gear on
what it means to be a 
fashion & ethical brand. It employs veterans and has a local factory in upstate New York.
Their innovative process creates flip-flops that are comfortable and made with better materials.
The brand is B Corp Certified and an active member of the 1% For The Planet family.

BRIEF
The goal of the About Us web pages is to educate the consumer on the company’s multifaceted story through
an in-depth digital experience that is both exciting and informative. 
The web pages are organized into 4 main categories:
product, planet, people, and factory reflecting the brand’s mission to rethink the flip-flop for our modern times.

This is a website design refresh showcasing TIDAL’s brand mission and values.

TIDAL New York is a sustainable flip-flop brand redefining the “Made In USA” concept and shifting the gear on what it means to be a fashion & ethical brand. It employs veterans and has a local factory in upstate New York. Their innovative process creates flip-flops that are comfortable and made with better materials. The brand is B Corp Certified and an active member of the
1% For The Planet family.

BRIEF
The goal of the About Us web pages is to educate the consumer on the company’s
multifaceted story through 
an in-depth digital experience that is both exciting and informative. 
The web pages are organized into 4 main categories:

product, planet, people, and factory reflecting the brand’s mission to rethink
the flip-flop for our modern times.

This is a website design refresh showcasing TIDAL’s brand mission and values.

TIDAL New York is a sustainable flip-flop brand redefining the
“Made In USA” concept and shifting the gear on 
what it means to be a fashion & ethical brand. It employs veterans and has a local factory in upstate New York. Their innovative process creates
flip-flops that are comfortable and made with better materials.

The brand is B Corp Certified and an active member of the 1%
For The Planet family.

BRIEF
The goal of the About Us web pages is to educate the
consumeron the company’s multifaceted story through

an in-depth digital experience that is both exciting and informative. The web pages are organized into 4 main categories:
product, planet, people, and factory reflecting the brand’s
missionto rethink the flip-flop for our modern times.


This is a website design refresh showcasing TIDAL’s brand mission and values.

TIDAL New York is a sustainable flip-flop brand redefining the “Made In USA” concept and shifting the gear on
what it means to be a fashion & ethical brand. It employs veterans and has a local factory in upstate New York. Their innovative process creates flip-flops that are comfortable and made with better materials. The brand is
B Corp Certified and an active member of the 1% For The Planet family.

BRIEF
The goal of the About Us web pages is to educate the consumer on the company’s multifaceted story through an in-depth digital experience that is both exciting and informative. The web pages are organized into 4 main categories:
product, planet, people, and factory reflecting the brand’s mission to rethink the flip-flop for our modern times.

TIDAL-About-Us-Pages-1

DESIGN DETAILS
The web package blends rich, editorial content with an academic feel.
Details such as superscript typography are blended with exciting media and layout to convey the brand storytelling.

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Tidal-Mission-Page_deskmob

PRODUCT PAGE
Renewafoam™ is Tidal’s proprietary sole material, the formula utilizes 27% variable biomass oil.
The web page showcases fun interactive brand elements from video to infographics and a timeline of the brand’s history.

TIDAL-flop-detail
TIDAL-balls
Tidal-Product_desk+mob

PLANET PAGE
The product visual storytelling is pushed forward touching on sustainability, local supply chain,
and product chemical breakdown with bold, colorful brand graphics.

TIDAL-cloud-flops-square
240401_TIDAL-dress-wind-flops
TIDAL-madewplants-1
Tidal-Planet-Page_desk+mob

PEOPLE PAGE
Focusing on the people behind the brand, local communities, and local manufacturing, the veteran program, this page is a testimonial on TIDAL’s values.

Tidal-People-Page_desk+mob-1
TIDAL-FACTORY-LAYOUT_05

FACTORY PAGE
The local factory along with its employees is what makes the company special. Interactive videos blend with
strong editorial images to offer a behind-the-scenes into the steps of making the TIDAL flip-flop.

TIDAL-FACTORY-LAYOUT_01
Tidal-Factory-Page_desk+mob-1
TIDAL-FACTORY-LAYOUT_03

Website Launch: Email & Social

Email and social assets were designed to announce the website launch in order to create
buzz and excitement. The ’90s-inspired visual style is carried through a bitmap typeface that
is both contemporary and nostalgic, modern and brutalist.

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1
Tidal-About-Us-Pages-Social-Post
Tidal-About-Us-Pages-Social-Stories
Tidal-boxes-renewable-label

ROLE: Graphic Design, Illustration & Art Direction
CLIENT: TIDAL New York
CREATIVE DIRECTION: Carly Aimi & Ben Dunmore
CONTENT: All media belongs to TIDAL New York
SELECT VIDEOS & IMAGERY: Baby House New York
WEB DEVELOPMENT: Web Future Studio

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TIDAL Emails & SocialBranding & Digital Design

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BRITE LabsBranding & Design Direction

NYTimes OpinionIllustration

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Refinery29 ArtworkLettering & Illustration

Shapes and FleshIllustration

Good VibesLettering & Illustration

Hello Mr. MagazineLettering & Illustration

Misc. ArtworkLettering & Illustration

Ready?Ok!Lettering & Illustration

PoezooIllustration & Graphic Design

Design*SpongeLettering & Illustration

© 2024  Ionut Radulescu